Podcast pitching is the only reason I have a business.
I wasn’t thinking about starting a law firm. I was transitioning to a more creative career, and I listened to a lot of podcasts to learn more about the creative industry.
One day, I was DMing with podcast host Josh Hall and offered to be on his podcast to discuss legal issues. That one podcast appearance blew up my website traffic, boosted my SEO, expanded my Instagram followers, grew my email list, and seriously upped my revenue.
I’ve tried it all—Instagram, YouTube, blogging, networking—but nothing shifted the needle like speaking on podcasts.
Podcast pitching is the cornerstone of my business success. Speaking on podcasts has helped me make thousands of dollars, grow an audience, build valuable relationships, and establish credibility and authority.
WE’RE HONORED TO WORK WITH TALENTED AUTHORS & THOUGHT LEADERS
These institutions have published our clients’ work.
10 Powerful reasons why podcasting is your next big business move: gain clients, boost SEO, and build authority
🚀 Get Clients Fast: Forget the slow progress of marketing techniques like SEO or networking; podcasts give you immediate access to large audiences.
⏰ Quick Audience Growth: Skip Instagram's constant algorithm updates. Podcasting is quicker and hits thousands instantly—when was the last time your Instagram post did that?!
💡 Cost-Effective and Time-Efficient: Forget costly conferences and time-consuming networking events; podcasting offers a more budget-friendly and efficient way to reach large audiences and make meaningful connections.
🌟 Showcase Your Expertise: Demonstrate your knowledge and establish authority whenever you speak on a podcast.
📈 Boost Your SEO: Each time you're featured on a podcast, you'll gain valuable backlinks and increase website traffic.
📬 Expand Your Email List: Use your podcast appearances to increase your email sign-ups significantly—listeners are 3x more likely to subscribe. Remember the bigger your email list, the bigger your bank account!
🤝 Establish Trust: Cement your reputation as an industry expert by sharing your unique insights on podcasts.
🎙️ Ease Your Content Creation: Podcasting is straightforward—just show up, talk, and connect without worrying about video editing or appearances.
🎧 Sell by borrowing an audience: Kickstart your visibility by leveraging the established audiences of podcasts, which is especially useful when you don’t have a large following yet.
🤝 Build Relationships: Engage with podcast hosts to develop long-term relationships and explore potential affiliate partnerships to open further sales opportunities for your business.
Podcasts are a foolproof method of booking services, selling products, or connecting your book with ideal readers.
🔥6 Key statistics about how podcast pitching can accelerate your business growth
62% of podcast listeners have purchased a product or service from a brand they discovered on a podcast.
51% of podcast listeners visit the website of a guest they heard on a show
Podcast listeners are 3x more likely to subscribe to a brand's email list.
82 million Americans listen to podcasts regularly
Over 50% of business owners reported listening to a podcast daily
45% of podcast listeners have a household income exceeding $250,000, making them a highly attractive demographic for many entrepreneurs
How we land you on top podcasts: our 3-step podcast pitching process
(1) Strategic planning call
We'll kick things off with a call to discuss your story, business, and specific goals.
(2) Podcast strategy development
Next, we'll craft a tailored podcast pitching strategy, create compelling pitches, and identify the best podcasts for your business or creative work.
(3) Let’s pitch!
Then, I'll get to work pitching! You'll be informed about the podcasts you've been featured on, along with weekly updates to keep you in the loop.
Ready to get your voice heard on top podcasts? Here’s what we’ll hook you up with when you work with us:
💡A custom-crafted podcast pitch strategy just for you.
💡At least 5 fresh pitch ideas to get podcast hosts excited.
💡A clear media kit that'll make you shine in front of podcast hosts.
💡Ready-to-go pitch templates, so reaching out feels like a breeze.
💡Professional copy for your speaker page to spotlight your expertise.
💡We’ll get your name out there with 25 podcast pitches every month.
Let's get your story out there and grow your audience through powerful podcast appearances.
Investment: $2500 initial prep + $2500 / 25 pitches per month
Don’t just take our word. Here’s what our clients have to say.
“Your words are poster-worthy.”
Sonia Saravanan, Software Engineer
“I can't even express how much of a game-changer Ann has been for me as a web designer. Every penny I invested in that call has been worth it and then some. ”
“Ann has been such a great help throughout my entrepreneurial journey. Very supportive and helped me look at my content from a different perspective. Her turnaround time for content was very fast and on point. I really enjoyed her process and the final delivery of my deck/landing page content!”
Vijay Selvaraj, Founder, Akello Health
In case we haven’t met before…
Powerhouse Strategy is a dynamic and innovative full-service digital strategy agency helping authors, podcasters, and thought leaders cultivate their digital presence. With a keen focus on strategic planning, captivating design, and data-driven maintenance, Powerhouse Strategy illuminates your work, propelling your career to new heights.
A voracious reader turned digital strategist, Ann Koppuzha is the founder of Powerhouse Strategy. Drawing on her passion for strategy, design, and storytelling, Ann combined her penchant for technology to create a design agency that understands the needs of authors, podcasters, and thought leaders and anticipates the best moves. With her unique blend of creativity and analytical skills, she's dedicated to turning your digital platform into a vibrant hub that captures your voice, engages your audience, and transforms your career. Armed with a laptop and a Kindle, Ann is on a mission to illuminate your digital path, one strategy at a time.
Let’s work together on podcast pitching if:
You’re eager to grow your business.💰
You love the idea of sharing your thought leadership on podcasts. 💡
You enjoy discussing ideas in long-form content. 🎙️
You’re over the shiny, fake, and inane social media. 🙄
Skip podcast pitching if:
You prefer pointing, dancing videos!
You’re getting more clients than you can handle.
Talking isn’t your favorite form of communication.
You haven’t invested in your website yet.
Ready to grow your business with podcast pitching?
What are you waiting for? Let’s pitch!