You have 2 seconds to convince someone to stay on your website - do your words help?
Website Copywriting, Book Landing Page Copywriting, and Social Media Copywriting for Authors, Podcasters, and Thought Leaders
🎙️📚 You're a Wordsmith, Not a Marketer
You are a word whisperer - crafting novels, commanding audiences, or broadcasting podcasts with ease and finesse. 🙌
But writing in marketing speak? YUCK! 😖
Marketing doesn’t exactly come naturally to you, even though you’re a great author, podcaster, speaker, or thought leader.
WE’RE HONORED TO WORK WITH TALENTED AUTHORS & THOUGHT LEADERS
These institutions have published our clients’ work.
Does this feel familiar?
→ Every time you sit down to rewrite your website, newsletter, or social media captions, you feel paralyzed with fear. And somehow, these tasks always end up at the bottom of your to-do list, day after day, week after week. 😩
→ You keep hearing about this SEO thing and wonder if it could help grow your author or thought leader career, book sales, or podcast downloads. 🤔
→ You've got a buzzing podcast, a writing career on the rise, a flourishing consulting, coaching, or speaking gig, and all you need is an engaging website that mirrors your remarkable work and keeps your audience and business booming. 💫
→ You're planning a book or podcast launch and need an engaging platform to dazzle the world and grow your fan base. 🚀
→ You’ve been putting off updating your website because, ugh, you don’t know what to say. You’d rather keep avoiding it and instead curl up with your favorite book or listen to your audiobook or podcast at 2x the speed (so many books and podcasts, so little time!) 😫
→ You want to make your website more effective as it doesn't quite seem to draw in folks you're destined to reach.🤔
It’s time to ditch feeling confused and frustrated about the words on your website and social media.
💡Words ⟶ Wealth
Copywriting Delivers Revenue 💸
🎉 We're all weaving magic as authors, podcasters, speakers, and thought leaders. But, to transform our passion into paychecks, we need an audience. Building an audience in this overflowing content universe is akin to hosting an unforgettable party in Times Square on New Year's Eve.
To truly stand out, we need more than extraordinary talent. We need a standout platform and an irresistible narrative that kindles curiosity, resonates with your audience, and highlights your unique flair.
🚀 Here's how we can turbocharge your digital presence:
📚 Make Bookworms Swoon & Wallets Open
Let's make your website a virtual showcase of your work wrapped in a tailored narrative. But, oh, we're just getting started! Our top-notch copywriting services will whip your content into a captivating narrative. Your audience won't just become fans; they'll become customers, keen on buying your books and eager for more. 💸
🎙️ Your Podcast, the Star Attraction & Revenue Generator
Your podcast is your masterpiece, and deserves the limelight. With thousands of podcasts, you need a hook that hollers, "Hey, I'm worth your time!" We've got you. Our copywriting ninjas will craft compelling narratives that magnify your podcast's unique value and subtly promote your merchandise or services. Result? More listeners and more revenue. 💸
🎤 Amplifying Your Voice, Boosting Your Bookings
In the speakers' world, it's not just what you say, it's how you sell your unique value. Our copywriting services will help you shape a compelling narrative that positions you as a sought-after thought leader, securing more speaking engagements and boosting your earnings. You'll not just speak; you'll resonate. 💸
Ready to capture the digital stage, fascinate your audience, and see your revenue soar? 🌟
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💰Earnings Amplified: 4 Powerful Strategies to Turbocharge Your Revenue Through Words
The Storyteller's Spotlight Suite
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Hey, pioneering author, innovating podcaster, or trendsetting thought leader! You've crafted a captivating new book or a spellbinding podcast series, and now you're ready to elevate your work on the digital stage. Brace yourself, as the "Storyteller's Spotlight Suite" is tailored just for you. 🎉
This extensive package is your comprehensive tool for enhancing your online presence. With tailored copy for an impressive array of 10 unique pages (yes, that's a staggering ten!), you'll have all the resources needed to showcase your brilliance and generate a strong connection with your audience that results in sales.
🏡 Home Page: Far from being a mere introduction, the homepage will reel your audience in with a gripping narrative, enhancing your visibility and driving interest in your book, podcast, or speaking engagements.
👩💻 About Page: We will transform the about page into an engaging story of your journey and value proposition, converting casual visitors into avid fans who will be more likely to purchase your book, subscribe to your podcast, or enlist your speaking services.
💌 Contact Page: More than a digital contact form, we'll design this page as an inviting platform for potential readers, listeners, event organizers, or sponsors to get in touch, thereby increasing your chances of sales and bookings.
🎙️ Blog/Podcast Episodes/Writing Page: These pages will serve as an exciting showcase for your creative output, designed to keep your audience engaged, thereby boosting your podcast downloads, book sales, and bookings for speaking events.
📚 Services/Books/Speaking Events Page: We will craft this page into a compelling marketplace for your offerings, with persuasive copy that incites purchases of your books, downloads of your podcasts, or bookings of your speaking services.
🖋️ Writing Page: A stage for your talent, this page will invite publishers, literary agents, and book enthusiasts to appreciate your work, potentially leading to further book sales, sponsorship deals, or speaking opportunities.
In addition, we will design dedicated pages for each of your books and provide Book Club Discussion Questions for every masterpiece. Each of these pages will be thoughtfully created to encourage your visitors to transition from casual browsers into committed buyers, subscribers, or clients, thereby contributing to your revenue. 📚🎙️ -
💸 Go all in to cash in: This package is curated for established authors and thought leaders looking to feature multiple books, podcasts, writing, and speaking events throughout their website. We're not just making your words sound pretty - we're crafting a narrative that amplifies your audience and income!
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⏳💰Your stunning transformation is just 4 weeks away, and 6 Payments x $1000.
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🎨 Tailored Just for You: We'll take a deep dive into the essence of you and your work, sculpting copy that shines a spotlight on your unique voice and message. This is about your online presence doing a little happy dance that’s completely in tune with who you are!
🔁 Revise until You're Thrilled: What matters is that you're thrilled. So, you'll get to review, tweak and adjust your copy until you're all smiles and high fives!
💰SEO Sparkle: Hand us your SEO terms (or have us do the SEO research) and watch as we elegantly twirl them into your copy, boosting your online visibility like a firework. More visibility means more engagement, which translates into higher revenues.
Social Media Spark
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💡 As an author, podcaster, or thought leader, you have enough on your plate crafting your unique narratives. Add in the responsibility of creating engaging daily social media content, which can all become overwhelming. That's where our "Social Media Spark" package comes in, designed to give you the breathing space you need without compromising your digital growth.
✨ With the "Social Media Spark," we provide 30 days of bespoke social media captions and hashtags, each carefully crafted between 250-500 words. Whether it's teasing an upcoming podcast episode, sharing snippets of your book, or promoting your speaking engagements, we've got you covered.
🌟This package is the perfect solution for those constantly juggling tasks and could do with some expert help to keep their social media platforms buzzing. Our specially tailored content will keep your audience engaged and drive increased visibility and, ultimately more revenue.
📆 The "Social Media Spark" package includes 30 days of customized social media captions and hashtags. -
Ideal for busy creators and thought leaders who want to maintain an engaging social media presence, elevate their brand visibility, and drive revenue, all while freeing up time to focus on their core creative work.
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⏳💰With a swift turnaround time of just 1 week, and an investment of $499, you can sit back and watch as your social media presence flourishes.
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🎨 Tailored Just for You: We'll take a deep dive into the essence of you and your work, sculpting copy that shines a spotlight on your unique voice and message. This is about your online presence doing a little happy dance that’s completely in tune with who you are!
🔁 Revise Until You're Thrilled: What really matters is that you're absolutely thrilled. So, you'll get to review, tweak and adjust your copy until you're all smiles and high fives!
Elevate Your Earnings
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If you're an author, podcaster, speaker, or thought leader ready to amplify your impact and revenue, let us introduce our "Elevate Your Earnings" package.
This package offers meticulously tailored copy for 5 essential pages, designed to reflect your unique persona and improve your revenue stream significantly. Here's what we're offering:
🏡 Home Page: More than just a digital doorway, your homepage becomes an engaging billboard. It's where we strategically introduce your work and unique value proposition, giving your audience a reason to stay, explore, and invest.
👩💻 About Page: Far from a dry biography, this page is your compelling story, solidifying your unique journey and value proposition. It's here where you transform casual visitors into interested followers.
💌 Contact Page: It's not just a contact form; it's an open invitation for your audience to build a deeper connection with you, fostering a community of devoted fans ready to support your work.
🎙️ Blog/Podcast Episodes/Writing Page: Your creative output deserves the spotlight, and this dedicated platform does just that. Your work comes to life on this page with intentional copy designed to retain and engage your audience.
📚 Services/Books/Speaking Events Page: It's your online shop front, where we irresistibly present your offerings, primed for generating more sales and increasing revenue.
🔗 Instagram Links Page: A seamless connection from your Instagram feed to your website to convert followers into fans and, ultimately, customers. -
This package is perfect for emerging professionals serious about establishing a powerful online presence and boosting earnings. It's specifically tailored for those on the verge of releasing their second book or podcast and wishing to make their online presence impactful and lucrative.
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⏳💰 Just 2 weeks and 4 payments of $1000 – that's all it'll take to transform your website from meh to mesmerizing and money-making!
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🎨 Tailored Just for You: We'll take a deep dive into the essence of you and your work, sculpting copy that shines a spotlight on your unique voice and message. This is about your online presence doing a little happy dance that’s completely in tune with who you are!
🔁 Revise until You're Thrilled: What matters is that you're thrilled. So, you'll get to review, tweak and adjust your copy until you're all smiles and high fives!
💰SEO Sparkle: Hand us your SEO terms (or have us do the SEO research) and watch as we elegantly twirl them into your copy, boosting your online visibility like a firework. More visibility means more engagement, which translates into higher revenues.
Single Page Starter
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🌟 Kickstarting your journey as an author, writer, podcaster, speaker, or thought leader? Or maybe you're trying to pitch yourself for podcasts or media features? Enter our "Single Page Spotlight" package - your launchpad to online prominence and increased revenue.
💥 This package caters to the movers and shakers of the creative world who prefer a concise yet captivating online presence. We're talking about a dynamic one-page website that packs a punch. Whether it's a scrolling page with up to five sections or a persuasive sales or book launch page, we’re ready to turn your vision into a digital reality.
💰 So, if there's a signature product, a riveting course, or a stellar book itching to be in the spotlight, we'll craft a sales page that doesn't just showcase your offerings but drives conversions and accelerates your earnings. We'll collaborate closely with you to create a narrative that mirrors your unique voice, resonates with your audience, and effectively conveys your message, thus increasing visibility and driving up revenue.
However, please note this package isn't designed to feature multiple podcast episodes, books, writing pieces, speaking events, or blog posts. Instead, it shines the spotlight on that one-star player you want to share with the world - increasing visibility, drawing in a larger audience, and amplifying your income.
What's included?
• One scrolling page website with five sections or fewer
• One sales page
• Book launch page -
Ideal for when you’re kickstarting your journey as an author, writer, podcaster, speaker, or thought leader. Or when you're trying to pitch yourself for podcasts or media features.
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⏳💰1 week & 2 payments of $1000 to a sleek, compelling, single-page online presence set to propel your visibility, audience, and revenue.
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🎨 Tailored Just for You: We'll take a deep dive into the essence of you and your work, sculpting copy that shines a spotlight on your unique voice and message. This is about your online presence doing a little happy dance that’s completely in tune with who you are!
🔁 Revise until You're Thrilled: What matters is that you're thrilled. So, you'll get to review, tweak and adjust your copy until you're all smiles and high fives!
💰SEO Sparkle: Hand us your SEO terms (or have us do the SEO research) and watch as we elegantly twirl them into your copy, boosting your online visibility like a firework. More visibility means more engagement, which translates into higher revenues.
Unveiling Our Suite of Features 🌟
As you embark on your copywriting journey with us, we ensure you're not just getting copywriting but a comprehensive package filled with benefits designed to supercharge your audience growth.
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🤝 Co-Create Your Copywriting Masterpiece: Collaborative Creation
Join us in an exciting, hands-on adventure to craft copywriting that genuinely embodies you and your work. This creative partnership involves a relaxed 30-minute consultation call, a 60-minute Zoom brainstorming session, and a project questionnaire to get the ball rolling.
🚀 Transform Visitors into Fans: Connect & Engage
Our audience oriented copywriting makes your audience feel connected and turns casual visitors into committed fans.
💃 Show Off Your Unique Flavor:
Flaunt your style with distinctive copy that perfectly harmonizes with your vibe. It's like a personal stylist for your words!
🚀 Enhance Your Visibility with SEO Integration
Secure a competitive edge by strategically integrating SEO terms into your website, amplifying its online visibility.
🧘♀️ Streamline Your Content Preparation: Focus on Your Brilliance
Reduce your workload with our streamlined content preparation system, freeing you to concentrate on creating outstanding content.
💌 Savor Peace of Mind With 4 Weeks of Email Support:
Rest easy knowing we're just an email away, providing unwavering email support for 30 days after your project completion. It's like having a digital guardian angel for your copy. No sweat, we've got your back!
Don’t just take our word. Here’s what our clients have to say.
“Your words are poster-worthy.”
Sonia Saravanan, Software Engineer
“I can't even express how much of a game-changer Ann has been for me as a web designer. Every penny I invested in that call has been worth it and then some. ”
“Ann has been such a great help throughout my entrepreneurial journey. Very supportive and helped me look at my content from a different perspective. Her turnaround time for content was very fast and on point. I really enjoyed her process and the final delivery of my deck/landing page content!”
Vijay Selvaraj, Founder, Akello Health
By the end of working together, you will get:
NO. 1
A well-written and witty website that makes your ideal reader, client, or listener feel like you get them.
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Formulas and templates for writing your Insta captions and newsletters
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Confidence that your website and social sells for you while you’re hitting the yoga mat or getting coffee
By the end of our work together, you will:
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LOVE your new messaging!
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Wake up to new potential clients, readers, or listeners signing up for your newsletter!
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Have more time to live your life knowing that your website and social media are speaking to your customers 24/7!
NO. 4
Feel more like yourself when talking to your audience.
NO. 5
Feel more confident knowing that you finally got your digital voice down.
NO. 6
Feel more creative because you came away with more content ideas based on your copy insights
🍾 5 Steps to Amplifying Your Copy, Building Your Audience, and Growing Your Revenue 🍾
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Schedule a call to begin the journey. We'll discuss your needs and see if our services are the perfect fit for you. Then, we'll sketch the project scope and timeline, sign the design agreement, and sort out the fee. Don't worry, we promise it's more exciting than nerve-wracking!
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We need a solid game plan before we get to the fun part. It's like sketching out your dream vacation itinerary. We'll hop on a Zoom call (recorded, so you can re-live the magic anytime), flesh out your digital strategy and voice, and get your unique vision and style down pat. You'll also get our insider guides to prepare your website content - think of it as your travel kit for this exciting journey.
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This is where creativity meets strategy. We’ll take your vision, infuse it with compelling storytelling, and create copy that deeply resonates with your audience, compelling them to engage. But the magic doesn't stop there. We'll skillfully incorporate the SEO terms you provide, optimizing your content for search engines and boosting your online visibility. We're not done until your content leaves you absolutely ecstatic.
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Consider this the grand debut of your newly minted narrative, red carpets, and all. We'll facilitate the launch of your revamped content, armed with a robust launch plan and custom social media graphics to pull in your audience.
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We're not just about crafting engaging copy. We'll train you or your team on how to keep your content fresh and current, and provide email support for an additional 30 days. Plus, enjoy our complimentary maintenance plan for three months post-launch to ensure your copy keeps generating interest and engagement!
In case we haven’t met before…
Powerhouse Strategy is a dynamic and innovative full-service digital strategy agency helping authors, podcasters, and thought leaders cultivate their digital presence. With a keen focus on strategic planning, captivating design, and data-driven maintenance, Powerhouse Strategy illuminates your work, propelling your career to new heights.
A voracious reader turned digital strategist, Ann Koppuzha is the founder of Powerhouse Strategy. Drawing on her passion for strategy, design, and storytelling, Ann combined her penchant for technology to create a design agency that understands the needs of authors, podcasters, and thought leaders and anticipates the best moves. With her unique blend of creativity and analytical skills, she's dedicated to turning your digital platform into a vibrant hub that captures your voice, engages your audience, and transforms your career. Armed with a laptop and a Kindle, Ann is on a mission to illuminate your digital path, one strategy at a time.
Compelling copy is right for you if:
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You know that all your copy and content need to work together, and you want expert help creating a comprehensive content plan.
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You know your website is your digital storefront. You’re actively scaling your career as an author, podcaster, or thought leader. You want to improve as fast as possible with expert advice. You’re committed to driving your audience to your website and creating a long-term relationship with your followers.
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You keep hearing about how important it is to build your platform but honestly, you don’t know where to start. You would love to talk to someone about your work, business, and audience to figure out how to get started.
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You’re actively growing your writing, podcasting, or thought leader career. You want to improve as fast as possible with expert advice.
Compelling copy is not right for you if:
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You’ve got this. Your digital strategy and software run smoothly.
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Not only do you have a great content and copy strategy in place, but you also have plenty of technical know-how to execute
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Not only do you have a great strategy in place, but you also have plenty of technical know-how to execute.
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You figured out SEO long ago, and it’s working well for you.
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Professionals have already given you feedback on your digital strategy - websites, newsletters, and social media.
QUESTIONS? WE HAVE ANSWERS
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Yes! We’re happy to revise your website copy even if you don’t want to alter your design.
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Yes! Copy dictates design, not the other way around.
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Yes! We write copy for websites, social media, and newsletters. We can even write SEO-optimized content for your blog.
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We have a solid process to minimize hassle for you, but we welcome your input and involvement! First, we’ll have 1-3 initial meetings to understand your business and style. Then, we’ll draft content for your review and feedback. Finally, we’ll work together until you love your new messaging.
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Yes! Content is platform agnostic - meaning it doesn’t matter whether you use Wix, WordPress, or Squarespace. However, there are a few technical differences between the platforms regarding how content is implemented (i.e., how to insert keywords into website titles, etc. Still, we can revise your copy, even if you don’t use Squarespace.
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Excellent copy is based on research and editing! We want to research and get to know your ideal customer. It takes time to research, write, and re-write copy until it is both informative and fun.
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We accept payment via Stripe, making it convenient and secure for you to pay via credit card.
The first payment is due to secure your spot on our calendar, and the second payment is due once you receive a draft copy of your website content.
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Yes, we have a happiness guarantee. If you are unsatisfied with our work, we won’t transfer the work, and you will receive a 50% refund.
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We work with all industries and all people! We especially love working with writers, authors, speakers, podcasters, coaches, consultants, course creators, and other service and media entrepreneurs.
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Ideally, it’s better to know what keywords you want to optimize for before we begin writing your copy. Check out our SEO services here.
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Check out some of my favorite copywriting resources:
Ashlyn Writes is my favorite copywriter who specializes in working with creatives. She has dozens of blog posts and Youtube videos about copywriting.
I love Copy Posse’s bold style and valuable materials. Alex also has dozens of blog posts and Youtube videos about copywriting.
Joanna Wiebe is an OG copywriter with great courses, books, and a blog.
Brittany McBean is an excellent copywriter with a helpful blog filled with copywriting tips.
NOT SURE WHERE TO START?
Fill out the form below, and we’ll be in touch in 1-2 business days!
Digital Strategy for Authors, Podcasters, Thought Leaders
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Digital Strategy for Authors, Podcasters, Thought Leaders ⟶
📍 Steer your audience your way with a smart, data-driven strategy that combines the best of SEO and social media tactics. Think of it as your digital GPS.
❤️ Transform curious visitors into committed fans and clients through an enticing and cleverly-crafted website. Your website will be more than just a platform - it’ll be a warm, fun, welcoming home for your audience to hang out, like their favorite coffee shop or cozy wine bar.
💌 Engage and enthrall your audience with captivating newsletters and content. Your ideas and words are the secret ingredients binding your tribe.
💸 Nurture and grow lasting relationships with your audience, inspiring them to invest in your work, products, and services.