“It’s wonderful! Ann is so responsive and professional, and prompt!”

Empowering a Thriller Writer with a Vibrant Digital Identity

Today, we’re excited to share May Cobb's digital transformation story with you. May has a knack for writing chilling thrillers you can't put down - trust me, I've been there, devouring her latest book, My Summer Darlings, when I should have been focusing on my meditation retreat! It was too good to put down, I promise. Now, onto her journey. (Side note: You’re not technically allowed to read at a meditation retreat, and perhaps a thriller was not the best choice when I was supposed to be introspective…)

May valiantly DIY-ed her first Squarespace website like most authors. Here’s what it looked like:

Sailing Towards Clear Goals: A Refreshed Online Presence

May is a hands-on, DIY kind of woman. May on her old website: “It was functional but not all that snazzy!”

With the upcoming release of her new book, My Summer Darlings, she wanted a fresh, professional online presence that truly reflected her talent.

The Initial Nervousness: Transitioning to a New Digital Interface

Understandably, May was a little nervous about getting started: “[I was worried] that I wouldn’t know how to work with the new interface, that transitioning would be hard!”

These concerns initially made her apprehensive about revamping her author website.

Opting for a Professional Edge: May's Experience with Our Custom Website Design Service

As May approached the exciting milestone of releasing her new book, she recognized the importance of having a digital presence that could match the pulse-raising suspense of her writing. That's when she turned to us and our custom website design service. Our team, keeping in mind May's initial apprehensions, worked hand-in-hand with her to ensure that her website didn't just undergo a cosmetic makeover but transformed into a dynamic platform that captured the essence of her thrilling narratives. 

The process involved understanding May's brand persona, incorporating her vibrant logo into the website design, and ensuring easy navigation for her readers, whether they wanted to purchase her latest book or attend a local event. 

The end product was a modern, engaging, and seamless Squarespace author website that now reflects May's status as a successful thriller writer. Our collaboration has uplifted May's digital image and paved the way for an enhanced connection with her readers.

Expanding Audience Engagement: Utilizing Our Email Marketing Services

While revamping May's author website, we recognized the opportunity to enhance her reader engagement through email marketing. May sought to connect with her audience on a deeper, more personalized level, and our email marketing services offered the perfect solution. We helped May set up a newsletter template on Squarespace's email campaigns. This allowed her to share exciting updates, new book releases, event announcements, and more directly with her fans.

Our team designed the newsletter to match the aesthetic and tone of her refreshed website, ensuring brand consistency across all platforms. With this new communication channel, May has established a direct connection with her readers, strengthening her author-reader relationship and bolstering her online presence.

May’s New Author Squarespace WebSite

Where Mystery Meets Modernity: May's Squarespace Website Revealed

We are thrilled to introduce May's new website, a stunning digital reflection of her thrilling writing. Created on Squarespace, this author website elegantly balances modern design with user-friendly functionality, enhancing May's online presence while providing her readers with an engaging platform to explore her latest works.

Bringing a New Book to the Spotlight: Home Page Transformation

Our first task was to make May's new book the star of her homepage. We cleaned it up and strategically focused it on My Summer Darlings, making it easy for May's readers to discover her new thriller.

Seamless User Experience: Quick Call-to-Action Button for Book Purchases

We wanted to make it as effortless as possible for readers to buy her book, so we added a prominent call-to-action button, serving as an express ticket to May's chilling narrative.

Breathing Life into Branding: Reflecting May's Vibrant Logo

May's website needed a brand update that would mirror her vibrant, cherry-red logo. We dialed up the brightness and made her brand visuals pop.

Connecting with Readers: Streamlining Email Marketing

We linked her website to Squarespace's email campaign to help May stay in touch with her subscribers. This streamlined process made it easy for May to email her readers.

Inviting Participation: Easy Access to Local Events

May is all about connecting with her readers, which often happens at local events. We added an events calendar to her site, making it straightforward for her fans to join the fun.

Building Anticipation: Highlighting the New Book Release

To create a buzz around May's new book, we added an announcement bar, bringing attention to the upcoming release of My Summer Darlings.

May on her latest website and working together: 

How do you feel about your newly designed website?

I absolutely love it! It really pops and is clean and simple to look at and navigate! I’m so happy!

How did you feel about working with us?

It’s wonderful! Ann is so responsive and professional, and prompt!

What kind of gains have you/do you expect to experience?

I feel really great about sharing my website!

For someone on the fence about working with us, what would you say to them?

Don’t hesitate! It’s a terrific experience!